Stop Fraud,
Keep Good Customers

Know who to green-light, and who to challenge using PayFirmly’s real-time intelligence and configurable risk workflows.

Adaptive Risk Orchestration for Global Payments

Chargebacks trigger a complex, costly dispute cycle. Make sure to Treat chargebacks as a KPIs, monitor them weekly/daily and have a mitigation plans.

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E-commerce Subscriptions
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Travel & Hospitality
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Adult Entertainment
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Crypto
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Gaming & Gambling

Risk API & Webhooks

Real-time decisions and scores
Recommendations in your checkout

Configure as Code

Versioned rule sets per brand or market
Sandbox for A/B rule testing

Compliance Ready

PCI aligned data handling
PII minimization and masking

Pre-chargeback Prevention

PayFirmly helps you to recover from soft declines and prevent chargebacks before it hits your ratio.

Intelligent Fraud Prevention with Real-Time Scoring

Real-time Risk Scoring

Device, IP, BIN, geo, velocity, behavior, and historical signals in one score.

Dynamic 3D Secure

Step-up only on risky orders to shift liability while keeping conversion high.

Velocity & Pattern Controls

Card, Email, Address, Order-value limits; list burst detection.

BIN/Geo Policies

Route-allow-deny by issuer BIN, country, MCC, card brand, and prepaid/commercial flags.

Effective Intelligent Routing

Score Pre-Auth

<200 ms risk score on device, identity, BIN/MCC, geo/IP, velocity, and behavior. Action: approve / step-up / block.

Explainable Risk

Deterministic reasons on every decision (geo mismatch, proxy/TOR, mule patterns, high-risk BIN, velocity spike) for fast tuning.

Signal Graph

AVS/CVV, 3DS2 data elements, device fingerprint, email/phone reputation, account age, cohort history—normalized and versioned.

SCA/3DS Orchestration

Policy-driven PSD2: apply TRA, MIT, low-value exemptions when eligible; trigger step-up only when required; full audit trail.

Adaptive Friction

Dynamic routes: soft-decline → 3DS retry; risky cohorts → step-up; trusted segments → pass-through. Optimize approval rate, not block rate.

Closed-Loop Learning

Ingest chargebacks, issuer responses, and manual reviews. Auto-recalibrate thresholds, spot anomalies by product/campaign/region, A/B rules safely.

Start Optimizing Your Payments Today

Experience the power of intelligent transaction routing and a seamless payment ecosystem with PayFirmly.