Cut Chargebacks. Maintain Revenue

A disciplined prevention stack, combined with responsive customer care, stops most chargebacks at the source, protecting approval rates, margins, and processor relationships.

Why Chargebacks Matter More Than Ever

Chargebacks trigger a complex, costly dispute cycle. Make sure to Treat chargebacks as a KPI, monitor them frequently and have mitigation plans.

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Customer
Bank Icon
Issuer Bank
Cards Icon
Card Network
Hanshake Icon
Acquirer
Merchant Icon
Merchant

Direct Financial Costs

Non-refundable fee
Lost sale & goods
True cost = 2/3 x transaction value

Operational Costs

Time intensive investigation
Pull order / delivery proof
Team hours diverted from growth

Regulatory Risk

Chargeback ratio monitored
Sustained levels near or above ~0.9-1% trigger higher fees
Penalties, reserves, termination

Lower Fees,
Higher Win Rates.

Consider chargebacks as a fundamental KPI, equally important as revenue and conversion rates. Utilize precise documentation, provide prompt responses, and maintain ongoing surveillance to achieve and sustain low chargeback ratios and ensure stable processing.

Stop Chargebacks Before They Start

Layered Fraud Controls

Block bad orders before they are billed with AVS/CVV checks, dynamic 3D Secure on high-risk attempts, velocity limits, device fingerprinting, and geo/risk rules.

Service-first Resolution

Make support obvious and reachable (live chat, rapid email). Solve issues (refund when sensible) before the cardholder calls their bank.

Transparent Checkout & Billing

Show full pricing up front, accurate product descriptions, recognizable billing descriptors, and clear renewal notices for subscriptions.

Evidence on Hand

Keep organized records invoices, tracking logs, T&C acceptance, and customer communication - to strengthen any case you do fight.

Effective Chargeback Resolution

Act Fast

Monitor alerts daily and respond inside the window (often 10–30 days). Early, complete submissions lift win rates.

Decode the Claim

Use the reason code to shape your strategy, different cases require different proofs.

Evidence Pack

Invoice + delivery proof, AVS/CVV results, device data, refund logs, wrapped in a concise, factual rebuttal letter.

Submit by the Book

Follow each acquirer/network’s format and portal rules exactly (IDs, file types, templates) to avoid auto-rejects.

Choose Your Battles

Accept valid cases; contest strong “friendly fraud” or misunderstanding disputes. Aim for a high win rate, not maximum volume.

Learn from Patterns

Review reason codes and spikes by product, campaign, or cohort.

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